COMPANY

My role

A digital no-code solution for video creators, influencers, and bloggers that allows them to quickly and easily launch their video platform and earn money

Art-Director    ✕     Leading     ✕     Design system︎     ✕     Product design     ✕     Marketing     ✕     APP & Website design    ✕     SMM    ✕     Design HR

Content creators worldwide face numerous challenges from platforms: censorship, opaque algorithms, high fees, and fierce competition.

We offer creators the opportunity to build their platform for engaging with their community and selling their content. The platform includes features for hosting live streams, selling products during these streams, creating and customizing content showcases, accessing analytics, connecting their domain, and publishing their app in app stores. All of this is provided as a white-label solution, giving creators full control over their brand and user experience.

Problem

Solution

PRODUCT

The product consisted of sections for creators and for viewers. Users can create their video store website and application.

The watcher application serves as a showcase for video content and a profile cover featuring social media links. It also includes a video player, and the ability to watch live streams and interact with other users. Additionally, it can be customized.

Watcher view

The creator's CMS allowed complete control over their showcase: managing playlists, integrating payment partners, setting prices, streaming live, and engaging with users. We fully embraced the WYSIWYG approach to ensure the easiest and most intuitive interaction with their content.

Creartor CMS

Using an atomic approach, we developed two design systems: one for the creator's CMS and one for the user application. They consist of over 1,000 components.

Design system

Our platform was designed for seamless use across applications, as well as on both desktop and mobile web. The full functionality was accessible on any device, ensuring a consistent experience everywhere.

Web version

MARKETING

At first, we worked with different independent teams and designers but later started to create marketing materials inhaus

We have created over 30 landing pages and attracted more than 50,000 users to the site. Throughout this process, we've tested numerous hypotheses — some successful sections were carried over from one landing page to another, while others were adjusted or replaced.

Landing pages

As the product grew and evolved, so did the website. Over time, it was developed by a Brazilian agency and our product team. Here are a couple of our favorite versions of the site. We often embraced the Bento style, not just because it’s trendy and modern, but because it seamlessly fits with our branding.

Product site

We also produced a large number of social media posts, ad banners, and email campaigns to attract and engage with users. One of the challenges our designers faced was that Portuguese words are quite long, making it difficult to fit large amounts of text into small ad formats.

Marketing materials

Our brand was created by the Lander & Fitch agency, but we later had to expand the brand book and add necessary guidelines for our partners.

Branding

Results

I assembled a powerhouse team of product and marketing designers, and together we built thousands, of product mockups for both mobile and desktop versions from scratch. We created an extensive range of promotional materials, developed two design systems, expanded the brand book, and crafted a wide variety of corporate assets: merchandise, presentations, social media covers, business cards, exhibition stands, and much more. As a result, we successfully attracted over 50,000 users to the product. Moreover, we gained a wealth of experience and enjoyed working on an amazing product with a fantastic team.