I design the product — and everything it takes to ship it.
15+ years designing digital products across consumer, B2B SaaS and fintech. Head of Design at a creator platform, then product design in regulated fintech, most recently at Altery. Now I also build my own products with AI — from idea to working software. Based in Valencia, Spain.
Product & brand
Altery
Fintech, London. A multi-locale product across UK, EU and Cyprus, a CMS template system, and a contribution to the relaunch that doubled traffic to 70K+/month.
Stages
Creator economy, Brazil. A no-code platform where video creators run their own business. Two design systems and a team of six, 50,000+ registrations — plus 300+ ad creatives and 30+ landing pages.
Jug.ru Group
Three account types on one platform, a ticket tool that cut processing 3×, a pivot to online in two months — and a site per conference.
Webka
Live streaming end to end — 400+ layouts, a companion iOS app art-directed and shipped, and the acquisition pages that had to explain a new behaviour.
Client work
Agima, ONY, Family and freelance: campaign sites, enterprise portals for finance, insurance and banking, and a grocery delivery app for Dubai.
AI products
Mine, end to end: idea, design, code, landing page, release. Built with Claude Code and Cursor — I had no Swift and no TypeScript before these. The point is not that AI wrote the code; the point is that a designer can now take a product all the way out.
Not Today
A habit tracker that answers one question: did today add time to your life, or take it away? SwiftUI, Apple Health, AI-parsed plain language, widgets, subscription, landing page.
FiveDayPage
A productised service I am building: one custom landing page, five business days, $1,000 flat, no calls. Scope, price and risk decided before anyone talks to me.
Mercadona bot
Write a shopping list — or a recipe and how many people you're feeding — in any language, and it fills your real Mercadona basket. It stops before payment, on purpose.