Eight years of other people's problems
Campaign sites, enterprise portals for banks and insurers, consumer apps for international markets, and interactive museum installations. A pack of shorter cases.
Retail and ecommerce
Several years of agency work, a long run of won tenders, and a great deal of ecommerce — catalogues in the thousands of SKUs, with the purchase flows and the compliance that come with them. Just a few of them:
Svyaznoi — redesigning the largest online store in the Russian hi-tech segment. Months at ONY, then months more inside the client's office.
Perekrestok — one of the country's largest grocery chains. A catalogue nobody browses for pleasure, used weekly by people in a hurry.
SOGAZ — one of the country's largest insurers. Products a person buys once and then has to live inside.
Corporate sites
A great many corporate sites as well. I like building them around real animation — a site you remember is a site that moved. Just a few of them:
Refformat — a dental clinic whose strongest claim is that other dentists refer patients to it. That sentence became the top of the page.
Brave — a new advertising agency. A bull as the fearless animal running at its goal; black and white everywhere except the portfolio.
NTV+ — a site concept for the first Russian satellite television operator, built around choosing a box before you understand satellite television.
Landing pages
The best landing pages come out of one story and one strong device carried across the whole page. Both of these do exactly that:
EPICA — a yogurt with so much protein it barely fits the pack, so the headlines barely fit the screen.
RED NOW — a digital conference sold on one idea: red as the most toxic colour in advertising. Move the cursor and everything unnecessary is stripped away.
Apps
Mobile work ran through these years too — consumer apps for markets outside Russia. Yalla Market was a Dubai startup on the fifteen-minute model: dark stores, groceries, English, dirhams, Al Barsha addresses.
The whole loop is here — sign in, set an address the couriers actually reach, fill a basket in dirhams, pay, and the order that comes back. Including the screen nobody designs first: sorry, we don’t deliver here yet.
And 100+ freelance projects
Landing pages at one end, large-scale interactive museum installations at the other — including hiring the architecture and development teams to build them. It is where I learned that owning the outcome means owning the parts of it that are not design.